database marketing
THE Recycling Today MEDIA GROUP:
Recycling Market Information (RMI™)
Recycling Market Information (RMI™) is a revolutionary tool to help grow your business. The database makes Recycling Today Media Group data available through a secure, fully searchable online portal. Publishing the most widely circulated magazine in the field, as well as being the largest directory publisher, we have built deep demographic databases that can help industry suppliers and those sourcing scrap more effectively target their efforts.
RMI™ provides you with unprecedented market intelligence — at your desktop in a user friendly, intuitive Web application. In addition to the millions of data fields provided, you can make RMI your own by adding notes, databases and additional market information — all in a secure environment, proprietary to your organization.
Comprehensive Market Information
The RMI™ database of businesses in the paper, iron and steel, nonferrous, electronics, plastic and mixed-materials recycling sectors includes the deepest information available anywhere. The database is updated each month — ensuring timely market information. Business information includes address, business type, company representatives, phone, fax and e-mail information, as well as commodities processed and, for some key sectors, machinery operated.
Targeted Precision
Whether you want to market to those handling a specific commodity or to those within a specific geographic area, RMI™ gives you the flexibility to target by demographics and specific geographies. As well, it allows you to geo-map all of the data so you can optimize both marketing and direct sales activities.
A Flexible and Collaborative Tool
RMI™ includes collaboration tools that enable you to compare your internal databases and customer data with the RMI database — yielding powerful, actionable insight. It also allows you to identify markets, uncover opportunities and understand demand through its database and custom research capabilities.
Sales Success
Providing your representatives with an accurate, complete profile of industry participants in each territory ensures market potential can be maximized. Search based on contact level, business type or commodities processed, to name a few. Query results can appear both geo-mapped and in a list. Each query is downloadable in a “CSV” file format for use in Excel or your own CRM system. You also have the power to add companies or notes to existing companies and contacts to create a proprietary and customized version of the RMI™ database.
Access to the RMI™ database is provided through an annual subscription. Subscriptions are available at three different levels to fit your organization’s needs and budget.
Silver Access – Annual Subscription: $1,250
- Search by any of the database variables excluding Auto Shredders
- View listings and drill down into their detailed specifics
- Download up to 1,000 records in a month’s time*
Gold Access - Annual Subscription: $2,250
- Search by any of the database variables excluding Auto Shredders
- View listings and drill down into their detailed specifics
- Use the research tool
- Download up to 3,000 records in a month’s time*
Platinum Access - Annual Subscription: $12,000
- Search by any of the database variables
- View listings and drill down into their detailed specifics
- Use the geo-mapping, research, collaboration and data-sharing tools
- Use the contact management features
- Unlimited download ability*
* Use of data governed by user agreement.
This powerful resource would require considerable annual investment to build and maintain on your own. Providing our comprehensive market circulation and directory databases through this new resource furthers our commitment as a full-service marketing communications partner to the industry. As a market leader for more than 45 years, our commitment is to ensure that our customers are afforded the best, most effective marketing resources available.