rate card
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THE recycling today MEDIA GROUP:
Rates and Advertising Specifications
| Frequency Discounts | 1x | 3x | 6x | 12x | 18x | 24x |
| Full Page | $3,010 | $2,739 | $2,439 | $2,268 | $2,064 | $1,878 |
| ⅔ Page | 2,528 | 2,301 | 2,094 | 1,905 | 1,736 | 1,578 |
| ½ Island | 2,099 | 1,910 | 1,738 | 1,581 | 1,439 | 1,310 |
| ½ Standard | 1,847 | 1,681 | 1,521 | 1,392 | 1,266 | 1,152 |
| ⅓ Page | 1,237 | 1,126 | 1,025 | 932 | 848 | 772 |
| ¼ Page | 940 | 856 | 779 | 709 | 645 | 587 |
| ¹⁄6 Page | 611 | 556 | 506 | 461 | 419 | 381 |
| Covers | ||||||
| Cover 2 | $3,696 | $3,337 | $3,014 | $2,721 | ||
| Cover 3 | 3,393 | 3,064 | 2,767 | 2,498 | ||
| Cover 4 | 4,072 | 3,677 | 3,320 | 2,998 | ||
Digital Edition
All print edition advertisers have the option to include their ads in the digital edition for a 6% premium to their gross earned frequency space and color rate.
Color Charges
| Single Page | 1x | 24x or Greater |
| Standard two-color, extra | $295 | $245 |
| Matched color, extra | 375 | 300 |
| Matched, metallic color | 450 | 350 |
| Four-color process, extra | 830 | 630 |
| Spread | 1x | 24x or Greater |
| Standard two-color, extra | $550 | $425 |
| Matched color, extra | 650 | 525 |
| Matched, metallic color | 825 | 625 |
| Four-color process, extra | 1,450 | 1,160 |
Standard colors are process cyan, magenta, yellow, black, reflex blue (100% C, 73% M, 2% B), green (100% C, 100% Y), and red (100% M, 100% Y). For PMS spot colors, see below left for matched color pricing. Progressive proofs or color keys required on all 4C advertising.
Ad Sizes (Non-Bleed)
| Specifications | Width | Depth |
| Full Page | 7" | 10" |
| ⅔ Page | 4½" | 10" |
| ½ Island | 4½" | 7½" |
| ½ Horizontal | 7" | 4⅞" |
| ½ Page Vertical | 3⅜" | 10" |
| ⅓ Page Square | 4½" | 4⅞" |
| ⅓ Page Vertical | 2³⁄16" | 10" |
| ¼ Page Square | 3⅜" | 4⅞" |
| ¹⁄6 Page | 2³⁄16" | 4⅞" |
Bleed Ad Sizes (Available at no extra charge)
| Specifications | Width | Depth |
| Single Page Bleeds | 8⅛" | 10¾" |
| Trim Area | 7⅞" | 10½" |
| Live Area | 7" | 10" |
| Spread Bleeds | 16¼" | 10¾" |
| Trim Area | 15¾" | 10½" |
| Live Area | 14" | 10" |
(On all bleed advertisements allow ⅜” from any trim edge for live or type matter. Add ⅛" to gutter for each page on spread ads. Supply ruled proof showing crop line.)
Other Special Positions
For guaranteed positions, add a 10% premium charge to the black-and-white display rate and indicate the special position on your insertion order.
Classified Advertising
- $75.00 for 1st column inch, $50 each additional inch, non-commissionable
- Standard two-color: $25 additional
- Standard four-color: $50 additional
Inserts
Contact the Publisher for pricing and the Production Director for mechanical specifications. (A sample is required.) 100-lb. coated book stock or 80-lb. offset stock maximum.
All inserts should be shipped prepaid to:
Recycling Today Publishers Press, Inc.
Attn: Cassy Luckett
100 Frank E. Simon Ave.
Shepherdsville, KY 40165
Commissions and General Information
15% of gross billing allowed to recognized advertising agencies on space, color, special positions and inserts. Net 20 days from date of invoice. Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements, printed or electronic, and also assume responsibility for any claims arising there from made against the Publisher. Publisher reserves the right to reject advertising he feels is not in keeping with the publication’s standards.
Mechanical Requirements
Saddle stitch, 3 columns to a page. Paper stock: Machine coated – 50-lb. recycled body with 100-lb. cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7⅞" x 10½".
Digital Files and Specifications for Print
All files must be high-resolution and at least 300 dpi in size. Press-ready PDFs are the preferred medium for advertiser-supplied printed ad materials. Photoshop flattened TIFF and EPS files are also accepted. Illustrator EPS fonts must be converted to outlines and all images must be linked and embedded. Ads can be submitted via mail, e-mail or FTP upload. For more details, contact Michelle Wisniewski at mwisniewski@gie.net or 330-523-5379.
Mailing Instructions
Ship all advertising artwork, insertion orders, contracts, and copy instructions for printed ads to:
Recycling Today
4020 Kinross Lakes Parkway, #201
Richfield, OH 44286
For additional information, call Michelle Wisniewski at 330-523-5379 or at 800-456-0707
FTP Instructions
ftp://65.122.85.71 OR ftp.gie.net
Username: giemedia
Password: gie*media
Once the file has been successfully uploaded, please e-mail Michelle Wisniewski at mwisniewski@gie.net with the name of the file, advertiser name, ad size and the publication month.