database marketing

THE Recycling Today MEDIA GROUP:
Leads-to-Sales Program

Direct Marketing Tools

An important piece of many successful marketing communications programs is direct marketing. The Recycling Today Media Group offers a comprehensive system to deliver customized direct mail and/or e-mail for our customers. This innovative program allows direct mail pieces to be personalized both to the recipient as well as varied to include your local dealer or regional sales representative’s contact information. We can work with you on creative development or deploy your message via post-card mailings or e-mail delivery, creating a turnkey marketing campaign that is both timely and cost-efficient.

This service can be used to provide a follow-up “touch” for your quarterly soft-leads, tradeshow leads, RMI data selects or other lead sources. It also can be leveraged to target specific audiences by geography, business type or materials processed with a marketing message in support of new products or services you wish to highlight. Whether the lists are hot leads or cold lists that you simply want to promote to, this powerful program provides an efficient, cost-effective and easy way to bring a direct mail campaign to life.

Data Enhancement Services

Our soft-lead or direct mail programs can be supercharged through this exclusive data append program. For customers with access to our RMI database we can craft data append programs that allow your leads to come to life. By appending RMI data to leads, you’ll get a much more complete picture of these firms to supply to your sales team and distribution partners.

Data that can be appended includes multiple contacts, e-mail addresses, materials processed and business type. Providing a more complete profile of these prospective businesses makes the lead “come to life” for your sales team and can substantially enhance their follow-up efforts. We can even provide customized follow-up packages that combine a sample of the direct mail piece and the relevant list segment for each dealer or salesperson territory. This shows them exactly what was delivered and to whom to help facilitate their sales follow up.